Only Curls 👩🏻🦱 162:1 ROAS
Sent to varying contact segments, seeing incredible results - existing & lapsing customers. “...ZAP~POST was an obvious choice” - Lizzie Carter, Founder
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ZAP~POST
Real-Time Direct Mail Automation, Powered by Ometria
ZAP~POST is the direct mail automation platform built for modern CRM teams. We enable you to trigger hyper-personalised, targeted and tracked Direct Mail from real-time customer data - with full revenue attribution fed back into Ometria.
From abandoned baskets to high-value reactivation campaigns, ZAP~POST turns CRM intelligence into measurable offline revenue. We’ll print and post them whenever your customers might be tempted to shop to drive sales, conversions, sign-ups and customer engagement.
"I love the self-serve element - being able to upload artwork, create a proof and just get it done... The numbers were crazy. There’s been a lot of excitement internally. Having that visibility and being able to properly measure performance has made a huge difference for us."
Shauna Murphy
CRM Manager at Hotel Chocolat
Ometria and ZAP~POST
The Ometria x ZAP~POST integration enables you to orchestrate automated Direct Mail journeys using real-time customer data.
⚡️ Customer segments and lifecycle triggers in Ometria instantly trigger personalised postcards and letters via ZAP~POST.
⚡️ Direct Mail engagement is then fed back into Ometria, enriching customer profiles and enabling true cross-channel optimisation.
⚡️ Together, Ometria and ZAP~POST create a bidirectional loop. Your data-driven offline channel behaves like email, but is delivered to their doorstep.
Hit play on the video to watch our latest webinar with Ometria's Director of Customer Strategy, Rita Martins. See how leading retailers like you are activating automated Direct Mail within their CRM strategy!
Use Cases
LANX 🥾 10% CR
Targeted loyal, repeat customers who couldn’t be reached digitally, about product launches, events & a new loyalty scheme.
BAM Clothing 👕 14x ROI
Lapsed customers who were uncontactable digitally... Promo with 25% off their next order & referral scheme was mailed, with unbelievable results!
SPOKE 👖 10% CR
Personalised every piece of DM for each individual customer with their size & PURL to size-filtered results. We're extra proud of this one as it won us a GOLD award for Mail Performance!